22EC01 JSS -DM106 E-Commerce -BL01M01-Day 02-28Feb22 D02
What do you mean by e-commerce?
E-commerce is the buying and selling of goods and services over the Internet. It is conducted over computers, tablets, smartphones, and other smart devices; commercial transactions conducted electronically on the internet.
Types of E-Commerce
There are four traditional types of eCommerce,
including
B2C (Business-to-Consumer),
B2B (Business-to-Business),
C2B (Consumer-to-Business) and
C2C (Consumer-to-Consumer).
B2G (Business-to-Government)
Amazon. Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry1. By Participators
-B2C
-C2C
-Govt-2-C
-B2B
-B2G
-C2B
-G2B
2. By Goods
-Physical Goods
-Digital Goods
-Services
3. By Business Model
-Drop Ship
-Warehouse
-Manufacturing
-Private Label
-White Label
Three most important success factors affecting eCommerce
Low customer acquisition cost
High repurchase rate
Healthy margins
What are the benefits of an online marketplace?
1. cuts marketing costs, improves cost to performance ration
2. Go Global - it allows companies to internationalize its business.
3. Trust and Transparency - It creates transparency in availability, stock levels, and prices.
4. It is a great way for customers to compare prices.
5. Always On: It allows your company to function 24/7.
6. Brand Trust and Loyalty -It generates trust between your brand and customers.
7. Provide info, comparison, alternatives an options. Customers are more likely to purchase from an online marketplace with a wide range of options.
8. online market price- reduction in store selling/stock/inventory management
9. Additional source of revenue.
Types of E-Commerce
Disadvantages of eCommerce
Customers have concerns about privacy and security. Some consumers are still wary about giving out personal information, especially credit and debit cards, to online sources. ...
Lack of in-store engagement with customers. ...
The added cost of operating an online store.
Site Security
problems related to website maintenance, site-crash, content uploads
products to be tested before buying?
delivery schedule and delays
what you see is not what you get?
privacy issues. customers do not wish to share personal data
taxes and duties - location and country of origin
High initial cost of setup and continuous maintenance
shipping and packing issues
Credit card frauds, general fear/disbelief in system
competition and low margin per product
Ref:https://www.marketing91.com
Monetizing your blog.
Affiliate marketing. One of the most popular methods for monetizing a blog is to leverage affiliate marketing. ...
Advertisements.
Email marketing. ...
Sell ebooks. ...
Sell courses. ...
Sell digital products. ...
Sell coaching services. ...
Secure sponsorships.
Questions for review
What are the characteristics of online shopping?
Impact of Online Shopping
How does eCommerce affect the economy?
e commerce advantages
e commerce disadvantages
How does eCommerce affect small businesses?
Types of E-Commerce
Types by the Goods/Services
Lakshminarasimman V Rao | JSS| 21DM106-ECOM| eCommerce|JSS |Study Notes| Corporate Neeti Consulting | Mysuru
corporateneeti.com
All data above is a combination of data from Internet, purpose of this doc is for research and education only and responses received from Class students and interaction.
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