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JSS -DM303-SMM-BL01M02-Day04-20Dec21 MON

Module 2: Build a successful Social Media Strategy

1. Creating Strategies

2. Challenges in implementing strategies

3. Key Parameters for SMM Strategy

4. Project Management oriented approach

5. Dynamic Analysis and Decision Making

A social media strategy summarizes how you plan to use social platforms to promote your brand and its products.

A successful social media strategy may include these four components:

  1. Overview: An overview gives a summary of the strategic plan, as well as where the brand currently stands on social media.

  2. Goals: Be sure to include a list of specific goals that you want to achieve with metrics that you will measure as you go.

  3. Execution: A plan is nothing without execution, so be sure to plan how you will achieve your goals. Include specific time-frames, tools used, and who is in charge of each task.

  4. Analysis: You won’t know whether your actions lead to results unless you measure how you’re doing. Include a plan for analysis in your social media strategy.

Smart Social Media Marketing Strategies

  1. Educate Your Audience. ...

  2. Choose Stories > Promotion. ...

  3. Produce Diversified Content Types. ...

  4. Try Micro-Influencer Marketing. ...

  5. Capitalize on Customer Loyalty. ...

  6. Use Virtual & Augmented Reality. ...

  7. Embrace Video & Live Streaming. ...

  8. Leverage Privacy & Exclusivity.

What is a successful social media strategy?

A good social media strategy will always include time for interacting, asking questions and connecting with the people we're trying to reach. Also, algorithms take into account your level of interaction when showing your posts to your audience.

Challenges for Social Media Strategies

1. Which one is best one, What social media site drives the most engagement for our brand?

2. Can following define the success. what are the other parameters for metric. Is our following growing, declining or remaining the same?

3. Cost of new content generation- Are we able to populate each social media site we use with fresh content?

4. What about product support, feedback in the responses? Do customers use social media to get product support? If so, which channels?

5. What types of content does the company post on each channel? How frequently?

6. Resource Allocation - Time -How much time is spent on each channel per day? How about per week?

7. Where do we invest money on social media advertising? Are we getting results?

8. How much traffic to our website does each channel drive. Does that traffic convert to signups, customers or another relevant metric?



Lakshminarasimman V Rao | JSS| SMM| Social Media Marketing | JSS | Corporate Neeti Consulting | Mysuru

All data above is a combination of data from Internet, purpose of this doc is for research and education only and responses received from Class students and interaction.

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