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WA24 Multip Channel Attribution - Reporting Structure

WA24 Day29 JSS -DM303 : Web Analytics-BL01M06-Day29-07Jan21

DM303 : Web Analytics

BL01M06 Block 2 : Multi Channel Attribution Advanced -Reporting Structure/Data Collection and Presentation

WA24 Day29 JSS -DM303 : Web Analytics-BL01M06-Day29-07Jan21

Data Collection and Reporting in MultiChannel Atribution

Report Structure and Presention

What multi channel attribution Data collection means

Multi-channel attribution is a set of rules that assigns credit for sales and revenue to touchpoints across the customer journey. ... Attribution refers to the rules and methods used to assign value across multiple channels and touchpoints. Revenue amount is typically the value that is assigned to touchpoints

Each Customer Data point


As a Web Analyst of Ms/ Gemstone Jewelers Ltd, your MD asks you to give a presentation on the current status of the Jewelry business for online Marketing and Sales. Gemstone is a trusted brand across India and they have recently opened an outlet in Dubai. What are the data points you will focus on in the presentation ?

Teacher's note

The Brand when goes overseas has to undergo a complete morphosis and product portfolio will be global. The group should work on think global act local. The points covered by students are good and gives an insight into the brand management at global level.


"Increased in sales

What is profit or loss occurred in the time

Lead generated from website

Website audit


I would simply show him the data on the dashboard where it focuses on all the aspects, unique customers, where are people coming from, how many people bought from us.

"1. Latest trends in market

2. Audience intrest

3. Spending pattern

4. Customer satisfaction

5. New designs

6. PESTLE forces acting on branding"

"Who are online customer in and around Dubai

Who are the potential customers Dubai

What is the number if customer that we can get in and around Dubai

What are the new traffic that we can get by placing ads on social media and google ads

What is the establishment conversation in Dubai

Mainly we have to focus on data in and around Dubai"

"Their background

Their profit rise in market within some decades

Their market partners

Their price and discounts

How they satisfy their customers

Their service

Their quality"

The data points to be focused on in the presentations are competitors sales, how the initial sales are going, customer satisfaction, initial drawbacks and customer relationship.

"1. Problem

2. Solution

3. Marketing Plan

4. List out competitors

5. Financial analysis

6. Present data"

"*About gemstones, pros of gemstones, uses, occasion to wear

* Scale of usage of gemstones, resale prices

* Keywords used, places where they can buy, growth of sales graph, link for the website, how often people visit their website, peak hours etc"

"Monitoring and maintaining web servers.

-upgrading infrastructure and support channel trafficking.

-Good coordination with marketing and sales team to improve promotional campaigns on social media platform.

-Applying Digital marketing strategies

- Analyzing the data"

"The financial growth (inflow and outflow )

Location of the current business where it’s working

Mentioning companies products and services

Making list of threats and opportunities of your company

And stating your companies target market


"->The presentation on the current status of jewelry will be focused on business before covid times and after covid times.

->The level of involvement of online marketing in pre covid times and during covid times.

->The strategy of online marketing, ROI for online marketing and estimated budget for online marketing.

->Web analysis of recent trends in online marketing of jewelry and how the rival companies fare in online marketing.

->Explain the advantages and challenges involved in online marketing of jewelry and how to overcome those challenges."

I will mention about what customers are saying about us, that is testimonials. And the information about recently opened outlet, like who is handling it, employees, expenses and income. Also the effectiveness of brand promotion in Dubai. About sales review. Available resources and technology. How they are been utilised. Also the business marketing decisions and future plans

Profit & loss statement of the company

I will present the data base and explain them about the area that is doing good and also about the bounce rates that are happening. I will also talk about the average time spent by the an individual.

What things Audience interacts with on the website and the campaigns that are emails and ads we need to make content decisions that fits the audiences who views .. remarketing helps in more sales, make a point on your attribution and conversion Paths , use the voice of the customers for more convenient ad campaigns to increase the sales we need to increase the price of the product , increase the number of customers by creating a brand awareness among all other brands. Increase average transaction size, and increase the frequency of the transactions.

"Collect customer preferences WRT jewellery designs, Conduct a social media/ online survey regarding customer satisfaction in the newly opened store, Collect the actual data of the types of jewellery that has been sold (bracelets, necklaces, rings, bangles, etc) to understand the fast moving type of jewellery in the Dubai store, Look for repeat purchases & focus on customer retention through exclusive promotions & loyalty offers.


We need consider the over all view of current sales on the market demand and make some important points according to it and need to consider the whichh segment of jewellary making more profit whether gold ,silver,diamond and making a flow chart on it and making a graph of current status of retail market and comparing with last yr revenue and current and also comparing with competative companies

"I would like to include these points:-

-The current trends in jewelry design in Dubai because people are diff compared to India and also about costs because compared to India gold is little cheap in Dubai."




Brand awareness


Lakshminarasimman V Rao | 303 WEB Analytics |Digital Marketing| Study notes | Study Material | MBA | Corporate Neeti Consulting | Mysuru

All data above is a combination of data from Internet, purpose of this doc is for research and education only and responses received from Class students and interaction.

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