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WA 12 Web Analytics : Hi Impact Dashboard

Updated: Nov 9, 2020

JSS -DM303 : Web Analytics-BL01M11-Day12-09Nov20 MON


Monday, 9 November, 2020 10.30 12Noon DM303 : Web Analytics BL01M11 Module 5: Creating high impact executive Dashboard 06-Feb-00 Day12-MON VL Rao JSS -DM303 : Web Analytics-BL01M11-Day12-09Nov20

JSS -DM303 : Web Analytics-BL01M11-Day12-09Nov20

Module 5: Creating high impact executive Dashboard

Agenda for today's class discussion

1. What is executive Dashboard

2. Linking of company objectives to Dashboard

3. Different types and levels of Dashboard

4. Data analysis and Data Synthesis

5. Data Driven Vs Policy Driven Dashboard

6. Key parameters for ED to be included

7. Features of a good Dashboard

8. Dashboard Vs Reports

Day11 MON BL01M04 Module 5: Creating high impact executive Dashboard

What is a management dashboard?

It is a visual, easy-to-understand presentation that shows key performance indicators, or KPIs, that an organization defines to assess whether its operation is on track to achieve its business goals

What should be on an executive dashboard?

Dashboards consolidate and arrange numbers, Key Performance Indicators (KPIs), and sometimes performance scorecards on a single screen, tailored for C-level executives and managers.

What is the purpose of using a dashboard for data visualization?

Data dashboards provide an objective view of performance metrics and serve as an effective foundation for further dialogue. A dashboard is a business intelligence tool used to display data visualizations in a way that is immediately understood.

What makes an effective dashboard?

So, what makes a good dashboard? An effective data dashboard should be striking yet visually balanced, savvy yet straightforward, accessible, user-friendly, and tailored to your goals as well as your audience

1. Compare to the past.

2. Peer benchmarks.

3. Industry performance metrics.

4. Long-term value drivers.

5. Current initiatives.

What is difference between dashboard and report?

Reports tend to be broader and feature historic data. Because they must be delivered periodically, they represent a snapshot of a specific area or organization rather than its real-time situation. Dashboards, on the other hand, are built to visualize and organize data in real-time

What is a balanced scorecard and dashboard?

The Balanced Scorecard design process is up to down (with some exceptions). It starts with global business objectives and then moves down to KPIs level. The dashboard is more oriented on an operational level; as a result the process starts with the identification of relevant metrics and monitoring of their values

What is Balanced Scorecard example?

Therefore, an example of Balanced Scorecard description can be defined as follows: A tool for monitoring the strategic decisions taken by the company based on indicators previously established and that should permeate through at least four aspects – financial, customer, internal processes and learning & growth

What is the purpose of scorecard?

What Is a Balanced Scorecard? A balanced scorecard is a strategic management performance metric used to identify and improve various internal business functions and their resulting external outcomes. Balanced scorecards are used to measure and provide feedback to organizations.

Why is visual presentation important?

A great visual with a teeny tiny bit of text will often make your point better than a slide full of bullet points ever will. Visuals are magic because they help your audience to pay attention, understand, remember, and use the information you share with them. Visual presentations such as graphs, tables, charts, and diagrams bring together the verbal and visual to add another dimension to the information and create a totally new path towards understanding its meaning

Visual aids must be clear, concise and of a high quality. Use graphs and charts to present data. The audience should not be trying to read and listen at the same time - use visual aids to highlight your points. One message per visual aid, for example, on a slide there should only be one key point.

Types of Reporting

  1. Informative. Keep an informative presentation brief and to the point. ...

  2. Instructional. Your purpose in an instructional presentation is to give specific directions or orders. ...

  3. Arousing. Your purpose in an arousing presentation is to make people think about a certain problem or situation. ...

  4. Persuasive. ...

  5. Decision-making.

Revision Questions:

1. What is a Dashboard, how is it different from a Report?

2. What are the features of a good Dashboard and explain the importance of presentation in visual format?

3. Discuss any five differences management reporting by Reports Vs Dashboard?

4. Dashboards are required only by the top management? true or false? give your comments

5. You are the DM Manager of Dhriti Pharma.The company is mainly into production and sales of Organic and natural toothpaste. their "suprabhatam: brand of Toothpaste is doing well in market. The marketing manager is providing only the overall sales and comparison between last year to this year. Marketing manager calls you and asks you to prepare a basic format of reporting to be done by him. How will you help MM create based on the data you have gathered over Digital campaign that you have recently done.

Teacher's note

the first and foremost of Reporting is to identify your key stakeholder and what are the data requirements ,both specified and perceived requirements. The manager is one who could identify the potential areas of improvement for business for all round success. Once you identify your stakeholders requirement, the next one is to identify the data sources and how are you collecting it? who controls the data? and what is the need to know data? this is critical as to find the inner workings of the system and then you go on to change/modify the system to ensure data flow is clean and clear. now this is only half work, rest is to make this data presentable, dependable and actionable.


  1. By giving information which was gathered and explaining about sales of product

  2. With help of mail.

  3. Automate sales reporting using CRM

  4. Comparisons between both the years, send him a graph on sales

  5. The company

  6. Restate the objectives of the campaign. Provide details of your company's market share and sales volume before the campaign. Explain how the campaign was designed to improve share, volume or other factors. Describe any other marketing activities that took place in parallel with the advertising campaign.

  7. This issue can be solved by analysing the turn over of the company and development in scaling.

  8. I will create the report according to the performance of the company

  9. Will help MM in creating excel sheets by converting the analytics report data generated online into exfel sheet

  10. To see the growth one must see the sales record of past years and not only just 2 years . i will make use of all the historic record to see the percentage of growth in terms of years and also create a campaign to see the customer loyalty and also customer retention .

  11. I will use the data that I have collected through digital platforms of the company to analyse previous 5 years ™ trend in consumer behaviour wrt our brand and create an sop for comparison of sales and consumer reach, which could be followed year after year to get the performance results.

  12. I will use the data that I have collected through digital platforms of the company to analyse previous 5 years ™ trend in consumer behaviour wrt our brand and create an sop for comparison of sales and consumer reach, which could be followed year after year to get the performance results.

  13. By should all the report which we had gathered from all these years and graph that how the sales has increased or decreased

  14. Systematic representation

  15. The data collected by me will help manager to plan the next step. It helps to decide whether to attract new customers or still to satisfy existing customers. Collected data will help in predicting sales trends.

  16. 1 set a goal 2. Clear ur target. 3.line up the data. 4.make market in social media 5.create content

Lakshminarasimman V Rao | 303 WEB Analytics |Digital Marketing| Study notes | Study Material | MBA | Corporate Neeti Consulting | Mysuru

All data above is a combination of data from Internet, purpose of this doc is for research and education only and responses received from Class students and interaction.

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