LG23 JSS -DM305 Lead Generation-BL02M08 -Day23-06Jan21 D23
LG23 JSS -DM305 Lead Generation-BL02M08 -Day23-06Jan21 D23
Wednesday, 6 January, 2021 10.30 am to 12 Noon
DM305 Lead Generation "BL02M08
Module 8 : Email Campaign
LG23 JSS -DM305 Lead Generation-BL02M08-Day23-06Jan21 D23
Agenda: Email campaign strategy
1. CTA on Auto Responder
2. Email Autoresponders - AS DM what are the critical points
3. How to set up email autoresponder
4. Triggers for Email response
5. Pitfalls in the autoresponders for business email.
What does a call to action CTA indicate?
A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as 'Sign Up' or 'Buy Now' and generally takes the form of a button or hyperlink.
What is auto response?
: a function of e-mail software that automatically sends a response to incoming messages Unanswered e-mail is as big a turnoff as unanswered calls. Consider using your ISP's autoresponder to acknowledge received e-mail.
How do you write a strong call to action?
Use a strong command verb to start your CTA. It's all about being clear and concise with your CTA. ...
Use words that provoke emotion or enthusiasm. ...
Give your audience a reason why they should take the desired action. ...
Take Advantage of FOMO. ...
Know your devices. ...
Don't be afraid to get a little creative. ...
Use numbers when possible.
Just because an instant response was sent out does not mean the dialogue is done. You should still check your company email and social media sites regularly to make sure you do not miss something important.
Some of the pros of using an autoresponder include
Preset templates available that can be used
USe of Software available
An autoresponder can provide the client with a fast/Instant response, even if it is just to let them know that you will be responding with a more personal email within a reasonable time frame.
Sending mass promotional emails about new products and services that your business has to offer.
User wants personalised response- no one likes template answers
While the autoresponder allows you to send an email saying how long a personal response will be, clients often want a response from you
goes direct to Spam folder
Some email carriers can consider these mass emails spam so they go unseen by your clients.
Triggers for Auto response
On which objects do auto response rules work?
An auto-response rule is a set of conditions for sending automatic email responses to lead or case submissions based on the attributes of the submitted record. Applicable leads include those captured through a Web-to-Lead form. Applicable cases include those submitted through a: Self-Service portal.
- SCM Supply Chain based event - like booking of order, processing, packaging complete, shipped, onway and delivered
What are auto response rules?
Auto-response rules let you automatically send email responses to lead or case submissions based on the record's attributes. For example, you can send an automatic reply to customers to let them know someone at your company received their inquiry.
What are escalation rules?
An escalation rule automatically reroutes a case and can notify a user if the case remains open after a certain period of time has passed. With an escalation rule, you can: Choose to escalate a case to a queue or to another use - provide the escalation matrix at the appropriate places
Class Review Questions
What is your idea about using of Emojis in the Email you send to your customer. Comment on both positives and negatives of using Emojis.
Teacher's Note : Emojis are very powerful tool which can be effectively used if user is trying to show emotions in the mail like being happy, or not happy(thinking sometimes) why some one has not come back again? its a strict no-no in formal communication or official communication. the comments from student rightly highlight this aspect in their responses.
No I will not send the emojis .because the business connection should be in words not in emojis it will connect faster to the customer
Emojis are informal yet they add a personal touch
"Positive- it gives something highlighting the things and also it's also attract the customer to read the mail -Negative- it doesn't look professional"
Using emojis will increase the bond between the customers because some emojis will speaks a lot and customer try to read message if the emojis is sent but negative part is using right emojis plays a important role to attract customers
"Emojis are informal, personable and often used to inject humor into digital conversation.
Emojis in a business setting break down barriers in formal communication and bring conversations down to a personal level.
Emojis should be used wisely and selectively in business communications, as not all sectors allow the use of emojis. For example, the legal sector does not allow for the informality of emojis."
"Positives- it might help to add a bit of humor and fun to your messages.
Will make it sound informal .
Some people may not like it and consider it as spam
"Positive : usage of emojis are good it connects to people sooner
Negative : it would look like a formal mail "
"Emojis makes customer draw towards the message sent by marketing campaign.
Emojis helps in shortening the words present message that the company intends to send.
Emojis are sometimes not accepted by certain sections of society hence you cannot reach them with your email messages.
Some people might think that it is a spam mail if emojis are present. They might delete it without looking at the message.
"It all depends on what type of mail you are sending. And also on customers.
It ll make mail attractive
It looks good
It suits only when your are thanking and congratulating and personal mail.
Negatives:-It won't looks good if mail is professional
It may not look professional if you use emojis in the email. The receiver may feel that you are not serious about the message you are sending
"1. it makes more connection with customer. they may fell happy
2. products advertisement"
"Positive - Humour and attraction
Negative- depends in mail "
"We can use the emojis to show that we love Or care for them sometimes using emojis on the subject line will increase the open rate of email
If we are sending that to customers tuhen they will get to know about how we care for them
Example when we text with our friends
Try to text without using emojis it does convey what we were abt to tell them with the feeling but when we use emojisðŸ˜„ they can easily identify out happiness sadness and anger and many other emotions
People as soon as they see the message they can see the emojis as you did in the above sentance that means before reading the msg customers or the readers can get to know what kind of feeling is hidden in the message
In the negative side it looks completely unprofessional especially when you send emojis in big proposals it looks unprofessional"
Emojis tend to bring an emotional connect between the customers & company. But, using emojis may also be seen by customers as unprofessional, and May cause unwanted misunderstandings.
It does not look professional and as per the norms you should keep it as professional as you can. If we use emojis there are chances you can attract the youth or kids
"Emojis donâ€™t take up a lot of space
A good subject line is around 50 characters. An emoji conveys a message in just one character.
Negative thing is Emojis can be overused, a brand uses emojis in every email, it can take away its effectiveness."
"Customers may find interesting.
It's not in professional manner."
What do you think is the impact of Brand Value of "Fortune Oil" on the recent medical issue of its brand ambassador Shri Saurav Ganguly?
Teacher' Note : Brand management is very complex, there are times when its not in control of the Brand Managers to direct. Such kind of incidents/accidents bring the product in bad light even when intentions are good. Yes, this has impacted the brand of "Fortune". the trust is severely dented, fringe buyers buying behavior. Company will have to rethink their strategy will be deeply impacted, the brand has as on today 06.01.21 withdrawn the Advts, though they given a commitment that Shri Ganguly will be still the brand ambassador. We need to see how the Brand bounces back with measures to revive, it will be a good case study for students to keep a tab on the developments on Brand Management.
Students Response :
It's trying to reach a customer by saying that this oil is healthy and also it's good for sports persons too
When the advertisement is done by using famous actors it will create a good brand imagee soo many people will influence to buy that product
Impacts a lot. People tend to get influenced by brand ambassador especially when a sports person like Saurav ganguly who promotes daily fortune oil gets mild heart attack
No impact will happen on the brand value of fortune oil due to medical issue of sourav ganguly.
Fortune oil is used by many people in this country and it is also gained many customers when Shri saurav ganguly become brand ambassador and recently he had been hospitalized due to mild heart attack and it impacted on sales of fortune oil because it is daily essential used in very food.
"people wont believe that this product is healthy
as the products says that they are good for health"
As fortune oil say that it is good for health and when the brand ambassador had a heart attack when customers look at that ads they feel tat ambassador had a heart attack, the brand value may decrease
The brand value might have reduced, as the ambassador was recently hospitalised due to heart issues, and fortune advertised its oil as heart friendly.
People would stop buying and questioning fortune oilâ€™s brand value
Lakshminarasimman V Rao
Lakshminarasimman V Rao | 305 LEAD GENERATION |Digital Marketing| Study notes | Study Material | MBA | Corporate Neeti Consulting | Mysuru
All data above is a combination of data from Internet, purpose of this doc is for research and education only and responses received from Class students and interaction.