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LG19 Marketing Automation

LG19 JSS -DM305 Lead Generation-BL02M01-Day19-15Dec20 D19


What is the meaning of marketing automation?

The definition of marketing automation.

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text.

Marketing automation has the power to increase sales by 14.5%. It can also reduce your marketing overhead by 12.2%. ... In fact, you can automate almost everything. You can choreograph everything from capturing a first-time visitor to nurturing leads to speed up the conversion process.

What is marketing automation used for?

Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes [emails, social media, certain website actions] with purpose-built software and applications geared toward performance

Messages are sent automatically, according to sets of instructions called workflows. Workflows may be defined by templates, custom-built from scratch, or modified mid-campaign to achieve better results.

Marketing professionals use computer technology to plan, manage and monitor campaigns. By analyzing and manipulating data on computers, they can increase the precision of marketing campaigns, personalize customer and prospect communications, and improve customer relationship management.

What are the benefits of marketing automation?

Automating the many steps between marketing and sales gives your team more time to focus on overall strategy and nurturing the leads that show real promise. That means more prospects, and more customers. Marketing automation can also give you a richer, more detailed picture of potential customer behavior.

Marketing automation helps with lead generation, nurturing, and scoring, as well as with measuring overall ROI on campaigns. The time- and cost-saving effects of automation increase as an organization grows in size and complexity. Good marketing automation systems are designed to scale alongside your business.

CRM software is primarily sales-focused, while marketing automation software is (aptly) marketing-focused. Marketo—a leading marketing automation software provider—describes marketing automation software as a system that “allows companies to streamline, automate, and measure marketing tasks and workflows.

4 Key Steps Towards Automation

  1. Identify The Right Tasks: Look for your teams' most repetitive marketing tasks. ...

  2. Select The Appropriate Automation Software: There are infinite choices when it comes to automation software. ...

  3. Train Your Team: ...

  4. Evaluate Automation Effectiveness:

What are some marketing automation best practices?

  1. Here are some best practices to keep in mind when designing your marketing automation strategy:

  2. Define and present your goals. Use real numbers to justify the investment in a marketing automation platform to your stakeholders.

  3. Collaborate with other teams. Your marketing automation strategy will touch several teams in your company. Get their input and buy-in before you begin.

  4. Create process visualizations. Use detailed diagrams of your marketing automation workflow to relay your big picture objectives to your entire organization — efficiently and effectively.

  5. Prepare for database segmentation. Consider your customer data. Think about who you’d like to engage, and why.

  6. Prepare your content strategy. Build your content library. Create interesting, engaging, and relevant messaging designed to reach all stages of the customer lifecycle.

  7. Plan for a slow rollout. The world’s most successful marketing automation firms stagger their launches. Test early and optimize the next block of programs to give yourself the best chance of success.

  8. Analyze as you go. See what’s working and what’s not. Use some of the time you get back from automation to dig into the analytics and make the changes that will grow your business.

Choosing a marketing automation tool.

  1. Pricing and Plans. - cost of SAAS or purchase of Software, hardware cost, usage by Field Agents

  2. Workflow Construction. - considering all aspects on the flow, reporting structure, data collection and processing ...

  3. Integration with a CRM Tool. ...

  4. List Building. - connecting with the contacts, building up the

  5. Social Media and Search Marketing. - collection of data and Facebook reports of Campaign cost

Choosing Marketing Automation

  1. Develop a Plan. ...

  2. Establish Goals. ...

  3. Map Out Your Marketing Funnel. ...

  4. Choose Tools that Serve Multiple Departments. ...

  5. Build Your Short List. ...

  6. Evaluate Live Software Demonstrations. ...

  7. Test Platform Against Real World Scenarios. ...

  8. Compare Quotes.

Lakshminarasimman V Rao

Lakshminarasimman V Rao | 305 LEAD GENERATION |Digital Marketing| Study notes | Study Material | MBA | Corporate Neeti Consulting | Mysuru

All data above is a combination of data from Internet, purpose of this doc is for research and education only and responses received from Class students and interaction.

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