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EC01 E-Commerce Introduction Types Models

EC01 JSS -DM103 Ecommerce -BL01M01-Day 01-21Jan21 D01

What is Ecommerce?

E-commerce is the buying and selling of goods and services over the internet. E-commerce can be a substitute for brick-and-mortar stores, though some businesses choose to maintain both eCommerce (also known as electronic commerce) is the process of buying and selling of products or services, making money transfers, and transferring data over an electronic medium (Internet). This network allows people to do business without the constraint of distance and time.

Types of E-Commerce

There are four traditional types of ecommerce,

including B2C (Business-to-Consumer),

B2B (Business-to-Business),

C2B (Consumer-to-Business) and

C2C (Consumer-to-Consumer).

B2G (Business-to-Government)

Amazon. Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry

three most important success factors affecting ecommerce

Low customer acquisition cost

High repurchase rate

Healthy margins

Types of E-Commerce

1. By Participators








2. By Goods

-Physical Goods

-Digital Goods


3. By Business Model

-Drop Ship



-Private Label

-White Label

Types of Ecom by Goods

By Goods for Sale



beauty products



sports goods


personal accessories


Education and Training



cleaning and landscaping


Event planning

Senior Citizens/Pets sitting

Digital Goods


music & Videography





Web Designing

Scenario and Class Discussion

WhatsApp is starting a new market and payment feature. the business account can showcase their product portfolio and users can directly order using Whatsapp message. What are your comments on this?

Teacher's Note : The students are encouraged to be aware of latest developments in the ECommerce world and do analysis on the subject.

WhatsApp is having a near monopoly on the communication over net due to very good service offerings. once it was acquired by Facebook, it was expected that FB will try to leverage up on the success of WA. To access, it had to change the settings of the user data access which created quite a flutter. However, users are still sticking with WA, but have downloaded other messaging apps as they are scared that they may miss out.

Response from Students and discussion in class

  1. mervyn wilfred as long as it would not affect my privacy , im quite alright with it .

  2. Asvath Vaka Easy way for customer to place and order and communicate.

  3. Amruth Reddy V This will help the customer to save a lot of time and efforts and will be very much effective

  4. Anusha.N Since whatsapp is one of the most used social media by the people around the world so product portfolio through whatsapp is the best platform to people to get their product orders on an easy mode since whatsapp can be handled easily compared to other media.

  5. Darshini.m Its is very use full

  6. Kavya R As long it is trustworthy and secured this kind of market will help business to grow as well as people's to consume less time.

  7. Apoorva M K It is very helpful and easy for the transactions .

  8. Reshma. M It's the best way to use a single app with multiple advantages. Rather than using other App for payment .

  9. Sanjay Patel M S Minimal usage of applications and instead of using extra application for payment we can use application already we makes complications

  10. Vipul.N.Raj I think it's clever move by what's app, what's app is one of most used App in the world that get the user lot of exposure. WhatsApp always been one with innovation so yeah small business owners can make a lot through it!

  11. Anusha P M Ya it's good to launch new marketing but its should be safe must have privacy and policy so that no one can hack or use our WhatsApp. Its should be private and some who dont no about amazon other who use WhatsApp more it will be useful for them

  12. AKASH P KALSHETTY "This will be best update till day

  13. Because there is vast usage of WhatsApp

  14. When all the feature is given in one particular app , it will be very user friendly app.. ( in the view of user)

  15. Priyanka PR I think it will not be safe transaction because a person login to watsup with phone number , any one create or take a duplicate sim and access the transaction and few days there was case also filed regarding accessing the wats up by third person even recording the video call or conversation chats demanding the amount I think it's not secured way for transaction or marketing for the company or the customer

  16. Nikith H S Yes I agree with it. Because most of the people are not knowing how to use Google pay other online payment app. But at present situation least 9 people out of 10 people are using WhatsApp. So that they can make online payment. So that we can reduce our cash payment and full fill our PM dream for digital India.

  17. Mohammed Shuaib

  18. Gagan SM It's a good marketing and selling technique, but there are many other online competitors who are far better compared to WhatsApp. And people don't like seeing ads frequently on messaging apps

  19. Jagruthi p r "Yes, the new feature is quite good but as compared whatsapp app’s payment feature will not be used much as the other apps. The business account can show their product portfolio directly with the customers and can directly order through whatsapp. But there are many e-commerce platforms. Comparatively it has good response and people has been using it since a long time and people might feel that great than whatsapp. And the new whatsapp privacy policy is quite confusing and people feel its not safe for transaction. As it might lead to some or the other problem in another way. So, i think people should use it in a very restrictive manner. And the whatsapp’s new feature is creating fear in the minds of the users. So i think its not good enough to use it’s payment feature.

  20. These are my comments on this feature."

  21. Vinay R It is good for small business to reach bigger audience, but the app is being to commercialized and it can backfire as most people want their messaging app for only just messaging purposes

  22. Sahithya.H.S Technology is eventually making life easy

  23. Sahana Gurukar R It will be useful for many because many people are comfortable in using whatsapp .Many people Still not use Google payment method because of the fear .people who are well versed here can use payment method and order things easily because of the trust they have towards whatsapp

  24. MADHU prasad .j I guess it's a great initiative done by whatsapp ... But I doubt it can't be instant sucess

  25. Likhith SU WhatsApp is most used app by people comparing to other digital money transferring apps. So it will be easy to use.

  26. Sharanya.CN It's actually very convenient and easy to reach people who don't know to use official website pages or any other shopping websites

  27. Sammed Jain Ms It's moving to a new e-commerce business app it is the place where many people are inter connected with each other I feel, Watsap being a part of our day to day lives, it's more practical if we do not make it commercial by displaying such product portfolio. We already have various other social media apps for that.

  28. Savya Swaroop R Whatsapp payment feature will make way for digital india. Sending money is as simple then sending an attachment on whatsapp. Business Merchants can easily make use of it . One major drawback of whatsapp payment is that WhatsApp will have access to our financial records as well. Knowing one’s buying capacity can have a huge impact on their business. They will now know what targeted ads they can show to us which we will more likely to buy.

  29. Harsha S Yes

  30. Srinidhi T M It’s a great move because With whatsapp real time customer services made easy which can’t be afford by small business. And privacy and security features (end to end encryption) of whatsapp is what required for business.

  31. Deepika Mahadev Prasad It’s better if we get everything in a one app

  32. Madhu prasad j I guess it's a great initiative by whatsapp ... But it would be difficult for them to compete with already established ones . The number of people are dependent on online platforms like jio, Amazon, flipkart are more and it's easier for the people when compared to whatsapp

  33. KARTHIK NAYAK M Its secured and safety then market will be help

Lakshminarasimman V Rao

Lakshminarasimman V Rao | DM103 E Commerce |Digital Marketing| Study notes | Study Material | MBA | Corporate Neeti Consulting | Mysuru

All data above is a combination of data from Internet, purpose of this doc is for research and education only and responses received from Class students and interaction.

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