JSS -DM303 : Web Analytics-BL01M00-Day01-06Oct20
The purpose of this document is for education/data taken from internet for learning purpose only
What companies have actually emerged stronger in the new Covid Situation?
Ecommerce
Wifi services
Gadget
Hand sanitizer
online entertainment content
Education
What are the Qualities Demostrated by the new age Companies
1. Adaptably
2. Flexible and Fast Decisions
3. Nimble and cut cost
4. Understand the market
Example of hit in Travel industry
Travel Industry
Agenda
1. Introduction to Web Analytics
2. why we need online presence
3. Why Marketing MBAs study Analytics
4. Relevance of Online Marketing in today' world
Key Questions
1. What business are successful in the Covid Times (not healthcare)
2. Which business could survive
3. How have the needs and pattern of spending has changed in the Covid Times
4. What businesses according to you will sustain in the new normal
Plan for next Class -
Trust
Stimulus
What is Demand? /Relation to Supply
1. Lets understand why we need online presence
2. You are appointed as the Digital Marketing Manager of a new startup, the MD wants you to look up to the existing website and come up with your observations. What are the main things you will be checking?
3. What do you understand by RoI, KPI, KRA, Metrics, Performance benchmarking, Standardization, Analytics
4. Short notes on
Overall traffic/
Bounce rate
Traffic sources
Desktop vs. mobile visits
New and returning visitors
Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user's experience.
What do web analytics tell you
Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research.
How Web Analytics Work.
Most analytics tools 'tag' their web pages by inserting a snippet of JavaScript in the web page's code. Using this tag, the analytics tool counts each time the page gets a visitor or a click on a link
Is Web Analytics a good career?
Data Analytics is still HOT, and Data Analysts are still in big demand! One type of analyst, the Web Analyst is still definitely in the 'Most Wanted' category, especially in the e-commerce industry. It is a great career option mainly because: There is a soaring demand for Web Analysts.
What is the main purpose of web analytics?
Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user's experience.
What are the benefits of web analytics?
Web analytics can help you analyse the various key performance indicators that helps to drive your business by monitoring: Traffic sources like which search engine ,frequent keywords and referral sites that bring you most traffic.
The number of unique visitors who visit your site and the sessions they make.
how web analytics as a solution can accelerate your business plan. Suppose you want to sell your brand (Bags) on an e-commerce site. What’s the best way to help increase sale and help your business flourish?
A web Analytics solution can help you in understanding the web data to acquire new visitors, visit path analysis, visitor behavioural analysis, search terms / search engines driving you traffic , pages that are visited most , etc. and drive what is most important – your profit!
Web analytics can help you analyse the various key performance indicators that helps to drive your business by monitoring:
Traffic sources like which search engine ,frequent keywords and referral sites that bring you most traffic
The number of unique visitors who visit your site and the sessions they make
The number of page views and time spent on your page
The path which visitors followed while browsing
Using web analytics a business can also:
Improve their ROI by doing behavioural Analysis of Visitors over time
Understand their Customer Demographics
Track other metrics like Click-through rate, number of conversions, type of referrals and bounce rate
What does a Web analyst do?
Web Analyst Job Description Template
The Web Analyst's responsibilities include thoroughly analyzing a website's design, generating insightful analytics to help better understand its users, and reporting back with easy-to-understand data visualizations and clear solutions
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