JSS -DM303 : Web Analytics-BL01M01-Day02-08Oct20
Module 1: Data Collection, Web logs and Java Script Tags
1. What are the sources of Data (specific to Web)
2. What is a cookie
3. What additional Data can be gathered voluntarily by the web user
4. What we can track or collect data of and by the user
Data collected from internet for Web Analytics
What is a Web log file?
A web server log file is a text file that is auto updated as activity by system and its generated by the web server. Log files collect a variety of data about. information requests to your web server.
What is a Web log post?
A website that displays postings by one or more individuals in chronological order and usually has links to comments on specific postings. intr.v. blogged, blog·ging, blogs. To write entries in, add material to, or maintain a blog.
Find or View Log Files
Log on to the Web server computer as Administrator.
Click Start, point to Settings, and then click Control Panel.
Double-click Administrative Tools, and then double-click Internet Services Manager.
What is a web server access log?
An access log is a list of all the requests for individual files that people have requested from a Web site. These files will include the HTML files and their imbedded graphic images and any other associated files that get transmitted.
Case Study
As a Business/DM Analyst - what are the reasons of Blackberry as mobile could not capture the market/ hold on to its market? Blackberry was a force to reckon with in the mobile market with premium pricing and absolute leadership in the end to end encrypted and secure mailing solution.
Few pointers for Answers:
BlackBerry stopped making its own smartphones in 2016, and outsourced production of the devices instead to manufacturing partners like TCL Communication. This was due to declining phone sales, a saturated smartphone market, and the company's inability to include a touchscreen to their devices fast enough
In 2007 when Steve Jobs unveiled the first iPhone, BB failed to see the competition and future.
No Open source and leverage on the popularity. exclusivity became the bane.
BlackBerry’s first true smartphone for an OS tailored for touch screens only came 6 years after the first iPhone. That’s how late it was. The market had moved on.
Apps from business were not compatible - high cost of Handsets. entry in Android too late. Canadian company could not match.
high reliability on Qwerty, late entrant in touch screen.
Case Study 2
You are the Digital Marketing Web Analyst of newly launched Mini SUV in the market. What are the Data Points you will be seeking for analysis apart from Age grouping, purchasing power of the Target group of potential buyers.
Few pointers for answers
what queries were searched for knowing the requirement before purchae
1. which area/location/geo region is making more queries
2. How many would eventually go for individual purchase?
3. How many of them are enquiring mileage
4. What are they ready to pay/
5. How much willing for pay for premium min SUV?
6. Service scenarios and FAQs / QAs search for Service related queries
7. Queries related to Spare parts/ tires
8. Warranty
9. Power of Competition
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