Long tail marketing refers to the strategy of targeting a large number of niche markets with a product or service. It's mainly used by businesses that are dominated by a huge market leader. Facing a battle to grow, a company can shift their focus to multiple niche markets that have less demand.
What is long tail marketing example?
Two of the best-known examples of long-tail marketing in the tech world are that of Netflix and Amazon. These companies have made effective use of long-tail marketing strategies to sell content and products that do not receive widespread attention
Long tail keywords are search phrases with longer word counts. Their length makes them more specific than searches with fewer words. “Buy breathable running socks” (4 words) is an example of a long tail keyword, whereas “buy socks” is a short tail keyword.
Why is long tail of marketing important?
The long tail marketing model allows a business to expand its customer diversity. By definition, no long tail is made up of only a single consumer segment, but will rather represent a great number of different consumer segments—and the longer the tail, the greater diversity of customers (See also Diversity Marketing).
The Long Tail is a term coined by Chris Anderson that describes the idea that the internet affects the types of products being sold that produce the majority of the revenue, such that selling a large amount of niche product is becoming more important to the sales of companies.
What Is the Long Tail? While some search terms are extremely high volume, most search terms are not particularly popular. These less-popular search terms are referred to as “the long tail,” having earned their name because of their place on the graph comparing number of searches to number of words in a key term
What are long tail SEO keywords?
A long tail keyword is a phrase that is generally made from three to five words. Since these keywords are more specific than generic terms, they allow you to target niche demographics. ... With long tail keywords, you are able to attract more high-quality traffic to your website which is more likely to lead to conversions.
Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic to your site and be found by new and motivated audiences.
When doing your research into on-site SEO, you'll come across the terms short-tail keywords and long-tail keywords. Short-tail keywords are much more general search queries consisting of one or two words, while long-tail keywords consist of three to five or even more words.
Take the term “BMW,” a very popular search term, as an example. In contrast, “used BMW 330xi MA” is obviously a far less-popular search.
nine tips to get you started.
Use Google Suggest. Google Suggestions are an awesome source of long-tail keyword variations. ...
Use Google's Related Searches. ...
Use More and Different Keyword Research Tools. ...
Mine Your Analytics. ...
Mine Your Search Query Reports. ...
Browse eHow. ...
Browse Q&A Sites. ...
integrate long tail keywords into high-quality, relevant content.
Set Your Content Marketing Objectives.
What do you want to achieve with your blog post? ...
Create Buyer Personas to Help You Understand User Intent. ...
Research and Select Your Longtail Keywords. ...
Write the Content.
Browse Wikipedia.
Why are long-tail searches closer to resulting in purchasing item?
Because long-tail keywords are so amazingly specific, the people that search for them are highly likely to purchase your products. The longer and more specific the keyword is – the better. As long-tail keywords become more specific, the number of people searching for them narrows considerably.
short tail? Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words. “Egg” (1 word) is an example of a short tail keyword, whereas “Make scrambled eggs fluffy” (4 words) is a long tail keyword.
https://appliedinteractive.com/long-tail-content-strategy/
Lakshminarasimman V Rao |JSS| 21DMCS1| eCommerce|JSS |Study Notes| Corporate Neeti Consulting | Mysuru|23MAR2022
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