LGMA5 CRM

JSS -DM306-LGMA-BL01M02-Day05-20Dec218:30 AM to 10:00 AM

Module 2: CRM Integration, Sales Integration, Product Integration. CRM importance Collection of Data, Analysis of Feedback, complaints, Creation of Action Taken Records, Analysis of Field Agents Feedback. Creating Data Sets/ Data format Structure.

Understanding Cloud infrastructure for CRM. Application and Execution of CRM, Benefits and Scope, Levels, Cost-Benefit Analysis

Sales Integration / Analysis




Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.


CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers


What is CRM?

CRM stands for customer relationship management. As the name suggests, CRM software is a system for managing your relationships with customers.

You can use CRM software to keep track of interactions, data, and notes about customers or potential. The data is stored in a central database and is accessible to multiple people within an organization.

A CRM helps streamline sales, marketing efforts, customer service, accounting, and management for growing companies. Multiple people can access and edit the information about a particular client’s customer journey.

A customer might first enter your CRM by filling out a contact information or demo form on your website. After a few follow-up emails with a sales rep, you can update the customer’s information to reflect what you’ve learned about their organization. Marketing can then quickly determine how to best appeal to their customer needs.

Some of these steps are tracked automatically, while other data may be entered manually. Having everything accessible in one system reduces unnecessary clutter and paperwork, speeds up communication, and improves customer satisfaction.

( Ref : What is customer relationship management? (hubspot.com)

- Store all customer data in one place

- Use the data for various purposes

- Get new market data

- Multiple interaction by multiple people for same customer. CRM helps consolidate.

- Track the business performance parameters


CRM as Growth Catalyst

- Understanding the customer base

- Creating new product ideas

- Creating new market identification pointers

- Strategies for better reach

- Strategies for SCM improvement.


Customer Data Collection

  1. Surveys. directly ask customers for information.

  2. Online Tracking.- go digital

  3. Transactional Data Tracking - purchases receipts

  4. Online Marketing Analytics.

  5. Social Media Monitoring.

  6. Collecting Subscription and Registration Data. ...

  7. In-Store Traffic Monitoring.

Data - Basic Info - name, gender, age, profession, location, email address, phone number, and household income.

  • Basic or Identity Data.-basic or identity data .

  • Engagement Data. Engagement data shows how your customers engage with your brand across the various touchpoints.

  • Behavioral Data.

  • Attitudinal Data.

Collecting data allows you to meet consumer expectations in regards to personalized communications and suggestions. Additionally, the more you know about the kinds of products/services your customers are interested in, the more likely you are to pitch them products they're the most likely to buy and close the sale.




Lakshminarasimman V Rao | JSS| LEAD Generation and Marketing Automation Management | JSS | Corporate Neeti Consulting | Mysuru


corporateneeti.com


All data above is a combination of data from Internet, purpose of this doc is for research and education only and responses received from Class students and interaction.


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