AMFI -BDS06: Business Research Methods Introduction

AMFI -BDS06: Business Research Methods-BR02-Day04-08Oct21


AGENDA Meaning and S

ignificance of Research in Management: Different Approaches to Research. Scientific Method of Investigation. Scientific Method and Non-Scientific Methods. Types of Research. Historical Studies. Case Studies, Survey, Statistical Studies, Experimental Studies, and Simulation. Problems of Research in Management. Survey of Literature.



What are the main objectives of management?

Getting Maximum Results with Minimum Efforts - The main objective of management is to secure maximum outputs with minimum efforts & resources. Management is basically concerned with utilizing human, material & financial resources in to get optimum results


What is the role of research in management?

Research will reduce risk –

Research can help design a new product or service, figuring out what is needed and ensure that the development of a product is highly targeted towards demand. ...

The outcomes of the business research can help managers decide where they need to increase their product distribution.


What research is done in business management?

There are various types of qualitative research methods such as interviews, focus groups, ethnographic research, content analysis, case study research that are widely used. Such methods are of very high importance in business research as it enables the researcher to understand the consumer.


What is research in an organization?

“Organizational Research” is defined as research obtaining information only about organizations, not about the individuals in or served by the organizations. Any research that gathers information about individuals (whether identified or not) must meet the human participants requirements described herein.


What is the importance of research in management education?

The primary purpose of educational research is to expand the existing body of knowledge by providing solutions to different problems in pedagogy while improving teaching and learning practices. Educational researchers also seek answers to questions bothering on learner-motivation, development, and classroom management.


What are the 4 types of research methods?

Data may be grouped into four main types based on methods for collection:

  1. observational,

  2. experimental,

  3. simulation, and

  4. derived.

AFMI – Research Design and Design Types

A research design is the "blue print" of the study. The design of a study defines the study type (descriptive, correlational, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research question, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. Research design is the framework that has been created to seek answers to research questions.

Design types and sub-types

There are many ways to classify research designs, but sometimes the distinction is artificial and other times different designs are combined. Nonetheless, the list below offers a number of useful distinctions between possible research designs.[1]

1. Descriptive (e.g., case-stud


y, naturalistic observation, Survey)

2. Correlational (e.g., case-control study, observational study)

3. Semi-experimental (e.g., field experiment, quasi-experiment)

4. Experimental (Experiment with random assignment)

5. Review (Literature review, Systematic review)

6. Meta-analytic (Meta-analysis)


Sometimes a distinction is made between

"fixed" and "flexible" or, synonymously,

"quantitative" and "qualitative" research designs.

However, fixed designs need not be quantitative, and flexible design need not be qualitative. In fixed designs, the design of the study is fixed before the main stage of data collection takes place.

Fixed designs are normally theory driven; otherwise it is impossible to know in advance which variables need to be controlled and measured. Often, these variables are measured quantitatively.

Flexible designs allow for more freedom during the data collection process. One reason for using a flexible research design can be that the variable of interest is not quantitatively measurable, such as culture.


Grouping The choice of how to group participants depends on the research hypothesis and on how the participants are sampled. In a typical experimental study, there will be at least one "experimental" condition (e.g., "treatment") and one "control" condition ("no treatment"), but the appropriate method of grouping may depend on factors such as the duration of measurement phase and participant characteristics:

· Cohort study



· Cross-sectional study

· Cross-sequential study

· Longitudinal study


Confirmatory versus exploratory research

Confirmatory research tests a priori hypotheses—outcome predictions that are made before the measurement phase begins.

Exploratory research on the other hand seeks to generate a posteriori hypotheses by examining a data-set and looking for potential relations between variables. If the researcher does not have any sp


ecific hypotheses beforehand, the study is exploratory with respect to the variables in question (although it might be confirmatory for others).

The advantage of exploratory research is that it is easier to make new discoveries due to the less stringent methodological restrictions.


Qualities of a Good Researcher

  1. Friendly with Respondents. A good researcher must have the quality to become friendly with respondents. ...

  2. Least Discouragement. ...

  3. Free From Prejudice. ...

  4. Capacity of Depth Information. ...

  5. Accuracy. ...

  6. Truthful. ...

  7. Careful in Listening. ...

  8. Low Dependency on Common Sense.

QUALITIES that make a good researcher are;

1.The ability to ask important question that s

2.One’s dedication to conduct the research in an honest, carefully controlled manner. Make sure that methods are thoroughly


described, detailed in writing and that the data are not cherry picked.

3.Awareness of the Ground realities

4.Learn to write your paper up clearly and honestly,

5.As a reviewer, evaluate what is in front of you not the “could have done, would have done, needs to do”.


Qualities of Researcher.

  1. An analytical mind.

  2. The ability to stay calm.

  3. Intelligence.

  4. Curiosity.



  1. Quick thinker.

  2. Commitment.

  3. Excellent written and verbal communication skills.

  4. Sympathetic.

A research report has seven components:

  1. Abstract or Summary.

  2. Introduction.



  1. Review of Literature.

  2. Methods.

  3. Results.



  1. Conclusions and Discussion.

  2. References.

What are the 7 steps of writing a research paper?

  1. Seven steps to writing a university research paper

  2. Step One: Determine the purpose of the paper. ...

  3. Step Two: Refine your research question. ...

  4. Step Three: Organize your approach. ...

  5. Step Four: Collect information. ...

  6. Step Five: Attribute the information. ...

  7. Step Six: Write your conclusion. ...



  1. Step Seven: Refine your thesis statement.


All data above is a combination of data fr


om Internet, purpose of this doc is for research and education only and responses received from Class students and interaction.


Lakshminarasimman V Rao| Corporate Neeti Consulting| cneeti@outlook.com|AFMI| Research Methodologies| 2021|



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