AFMI BRM Data Collection Methods

Updated: Mar 1

AFMI-BRM-Day06-19NOV21

Agenda- Data Collection methods, Questionnaire, Secondary Data

Business Research Methodology



Data Collection Methods: Primary Vs. Secondary Data. Collection of Primary Data. Observation Method, Collection of Data through questionnaires. Characteristics of a good Questionnaire. Indirect Methods of Data Collection. Selection of Appropriate method of Data Collection. Pitfalls in the use of Secondary data.



What is a primary data method?

Primary data is a type of data that is collected by researchers directly from main sources through interviews, surveys, experiments, etc. Primary data are usually collected from the source- original source.


Primary Data Collection Methods

  1. Interviews. ...

  2. Surveys & Questionnaires. ...

  3. Observation. ...

  4. Focus Groups. ...

  5. Experiments.

What is Secondary Data?

Secondary data is the data that has been collected in the past by someone else but made available for others to use. They are usually once primary data but become secondary when used by a third party.


Secondary data are usually easily accessible to researchers and individuals because they are mostly shared publicly. This, however, means that the data are usually general and not tailored specifically to meet the researcher's needs as primary data does.



What is questionnaire and its type?

A questionnaire is a research instrument consisting of a series of questions for the purpose of gathering information from respondents. Questionnaires can be thought of as a kind of written interview. ... Often a questionnaire uses both open and closed questions to collect data.


Types of questionnaires:

  1. Computer questionnaire. sent by email

  2. Telephone questionnaire. - calls by mobile

  3. In-house survey. - ask the employees

  4. Mail Questionnaire. -snail mail, letters, postcards

  5. Open question questionnaires.

  6. Multiple choice questions. ...

  7. Closed-ended survey questions. ...

  8. Nominal questions. ...

  9. Likert scale questions. ...

  10. Rating scale questions. ...

  11. 'Yes' or 'no' questions.

Questions Asked

  1. Exploratory Questions. ...

  2. Predictive Questions. ...

  3. Interpretive Questions. ...

  4. Descriptive Questions. ...

  5. Comparative Questions. ...

  6. Relationship-Based Questions.

What is a good questionnaire?

A good questionnaire is one which help directly achieve the research objectives, provides complete and accurate information; is easy for both interviewers and respondents to complete, is so designed as to make sound analysis and interpretation possible and is brief.


Qualities of a Good Questionnaire

  1. The length of questionnaire should be proper one.

  2. The language used should be easy and simple.

  3. The term used are explained properly.

  4. The questions should be arranged in a proper way.

  5. The questions should be in logical manner.

  6. The questions should be in analytical form.



Lakshminarasimman V Rao | Business Research Methodology | Data Management |AFMI| Study notes | Study Material | MBA | Corporate Neeti Consulting | Mysuru


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All data above is a combination of data from Internet, purpose of this doc is for research and education only and responses received from Class students and interaction.


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