05-303 Web Analytics : Understanding Consumer Behavior
JSS -DM303 : Web Analytics-BL01M02-Day05-15Oct20
2.Online Customer Behavior Analysis and Decisions
3.Understanding Why consumer buys from a specific vendor/Website?
Which logo comes up to your mind first? why do you think it came in your mind first?
Pepsi, because it has a brand image that's been created where almost everyone can find out and recognize it.
Mercedes Benz TriStar logo. Because I keep seeing a lot of Benz cars in and around my home and I also aspire to buy one.
Nike. Because their logo is attractive and their tagline says "Just Do It".
Zara, trending clothing's
Because of brand reputation"
Bharat petroleum, it look simple and attractive
Kia . They advertise on it regularly
Google meet app logo
BMW because of brand value.
Google, because I often use it.
Apple because I seeing that logo continue everywhere
Dettol (due to COVID19 situation)
Because I am using it most nowadays"
What is the most important aspect you will see in the logo of a company
It has to represent my company and related to the service i render
The picture/ figure employed in the logo
The design and the logo should be attractive.
Company name , and how it shows up about their company and what he might provide
Design and how it looks
Just do it.
It should be attractive, simple
Color and typography
3 line pointing stars
design and color of shoes
Design and color
design and color of the logo
All the product
Simple but that should be always remember
Design and color
logo needs to be easily identified with your brand
The way it is designed and it should be attractive.
As a customer, what makes you go to the same shop/website again for the next purchase.
Trust and Satisfaction
Product line & range, pricing & ease of navigation
Quality of the product and the great service that they provide. The options that are available to explore.
New trending products
Customer satisfaction "
The satisfaction that product has given and the service that company or dealer provide.
Brand and loyalty
Satisfaction and New products arrivals
Quality and service offered meets my expectations
customer service and availability of the products
Quality of the product.
offers and collections
Better service and satisfaction
Their service and quality of products
Good quality products
Discounts and the way they treat us
Quality of products
Their services and product offers
The quality of the product and great service. The offers that they avail it for the customers and options that's available to explore.
List a few lines on the great Logos and why do you think they are great?
Logos act as a face of the company. Once you choose a logo you will have it forever. And logos also create a first impression.
They have all become very popular and can be easily recognised by most of the people."
Coco Cola, Swiggy, Nike. They've great taglines and it is easy to remember and attractive.
"1.Gucci, cause itâ€™s logo is very classy
2.Versace, they attract more people my there packaging and designing"
"apple - according to their tagline, they always think differently. I feel it great because every time they come with a unique service. ex: iPhone 12
Himalaya - It is a leading global and herbal health care organization - the products are safe and trusted
realme - They are providing great service - currently, the mobile I use, I am happy about the service
To be a great logo one should create a simple designed logo with familiar aspect .
"Nike- just do it,
Aston Martin- Power Beauty Soul."
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or â€œmeaningâ€ is usually behind an effective logo, and it communicates the intended message. A great logo essentially boils down to two things: great concept and great execution.
"Ford - Name of the company is on the logo
Nike - Simple design
Mercedes - luxury car
"Google - color of the logo
Twitter - It symbolize the freedom within their platform
NB (new balance)"
They are great logos because of their brand value and quality and better services to fulfill the customer satisfaction
Because they are simply and eye catchy
"Google applications like
Because the logo itself explain everything"
Amazon...A to Z
Even if the brand names were not integrated into their design, people's could recognize and name the brands"
Volkswagen logo is well designed and it is basically from Germany. The car is very comfortable
"Nike - Just Do It
Coca Cola - The Taste of Happiness
Swiggy - Swiggy karo, phir jo chahe Karo!
These taglines and logos are easy to remember and are attractive. "
Study Notes :
Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers' emotional, mental, and behavioral responses. Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry, and economics.
What do you mean by consumer behavior?
Consumer behavior is the study of individuals and organizations and how they select and use products and services. It is mainly concerned with psychology, motivations, and behavior. ... The behavior of consumers while researching and shopping.
What is an example of consumer behavior?
Consumer behavior or consumer buying behavior are all the aspects that affect consumers' search, selection, and purchase of products. We can use the term for the purchases of services too. An example of a new trend developing in society is children's influence on their parents' purchases. ..
The factors which influence consumer behavior
Psychological (motivation, perception, learning, beliefs and attitudes)
Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)
Social (reference groups, family, roles and status)
Cultural (culture, subculture, social class system).
What are the main principles of consumer Behavior?
Consumer behavior is the study of what influences individuals and organizations to purchase certain products and support certain brands. The six universal principles of persuasion are reciprocity, commitment, pack mentality, authority, liking and scarcity
Following are the most common five types of consumers in marketing.
Loyal Customers. Loyal customers make up the bedrock of any business. ...
Impulse Shoppers. Impulse shoppers are those simply browsing products and services with no specific purchasing goal in place.
What are the four main influences on consumer Behavior?
There are four psychological factors that influence consumer behavior : Motivation, perception, learning, and attitude or belief system.
5 Essential Steps in the Consumer Buying Process
Stage 1: Problem Recognition.
Stage 2: Information Gathering.
Stage 3: Evaluating Solutions.
Stage 4: Purchase Phase.
Stage 5: The Post-Purchase Phase.
Lakshminarasimman V Rao | Corporate Neeti Consulting | Mysuru
All data above is a combination of data from Internet, purpose of this doc is for research and education only