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05-303 Web Analytics : Understanding Consumer Behavior

JSS -DM303 : Web Analytics-BL01M02-Day05-15Oct20

Agenda :

1.Key Metrics

2.Online Customer Behavior Analysis and Decisions

3.Understanding Why consumer buys from a specific vendor/Website?

Which logo comes up to your mind first? why do you think it came in your mind first?

  1. Pepsi, because it has a brand image that's been created where almost everyone can find out and recognize it.

  2. Mercedes Benz TriStar logo. Because I keep seeing a lot of Benz cars in and around my home and I also aspire to buy one.

  3. Nike. Because their logo is attractive and their tagline says "Just Do It".

  4. Zara, trending clothing's

  5. WhatsApp

  6. Apple

  7. "Nike.

  8. Because of brand reputation"

  9. Bharat petroleum, it look simple and attractive

  10. Kia . They advertise on it regularly

  11. Google meet app logo

  12. Mercedes Benz


  14. Puma

  15. BMW because of brand value.

  16. Google, because I often use it.

  17. Apple because I seeing that logo continue everywhere

  18. Dettol (due to COVID19 situation)

  19. Amazon

  20. "Facebook

  21. Because I am using it most nowadays"

  22. Adidas

  23. Volkswagen

What is the most important aspect you will see in the logo of a company

  1. It has to represent my company and related to the service i render

  2. The picture/ figure employed in the logo

  3. The design and the logo should be attractive.

  4. Company name , and how it shows up about their company and what he might provide

  5. Corporate Identity

  6. Design and how it looks

  7. Just do it.

  8. It should be attractive, simple

  9. The design

  10. Color and typography

  11. 3 line pointing stars

  12. Their motto

  13. design and color of shoes

  14. Design and color

  15. Design

  16. Branding

  17. design and color of the logo

  18. All the product

  19. Simple but that should be always remember

  20. Design and color

  21. logo needs to be easily identified with your brand

  22. German trend

  23. The way it is designed and it should be attractive.

As a customer, what makes you go to the same shop/website again for the next purchase.

  1. Trust and Satisfaction

  2. Product line & range, pricing & ease of navigation

  3. Quality of the product and the great service that they provide. The options that are available to explore.

  4. "Quality

  5. New trending products

  6. Customer satisfaction "

  7. The satisfaction that product has given and the service that company or dealer provide.

  8. Brand and loyalty

  9. Satisfaction and New products arrivals

  10. Quality and service offered meets my expectations

  11. customer service and availability of the products

  12. Quality of the product.

  13. Comfort, luxury

  14. Their Service

  15. offers and collections

  16. Better service and satisfaction

  17. Their service and quality of products

  18. Good quality products

  19. Discounts and the way they treat us

  20. Service

  21. There service

  22. Quality of products

  23. Their services and product offers

  24. Customer Satisfaction

  25. The quality of the product and great service. The offers that they avail it for the customers and options that's available to explore.

List a few lines on the great Logos and why do you think they are great?

Logos act as a face of the company. Once you choose a logo you will have it forever. And logos also create a first impression.

"Hindustan Uniliver


Maruti Suzuki






They have all become very popular and can be easily recognised by most of the people."

Coco Cola, Swiggy, Nike. They've great taglines and it is easy to remember and attractive.

"1.Gucci, cause it’s logo is very classy

2.Versace, they attract more people my there packaging and designing"

"apple - according to their tagline, they always think differently. I feel it great because every time they come with a unique service. ex: iPhone 12

Himalaya - It is a leading global and herbal health care organization - the products are safe and trusted

realme - They are providing great service - currently, the mobile I use, I am happy about the service


To be a great logo one should create a simple designed logo with familiar aspect .

"Nike- just do it,

Aston Martin- Power Beauty Soul."

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A great logo essentially boils down to two things: great concept and great execution.

"Ford - Name of the company is on the logo

Nike - Simple design

Mercedes - luxury car


"Google - color of the logo



Service, comfort

Twitter - It symbolize the freedom within their platform




NB (new balance)"





They are great logos because of their brand value and quality and better services to fulfill the customer satisfaction


Because they are simply and eye catchy






"Google applications like




Because the logo itself explain everything"

Amazon...A to Z

"Apple, McDonald

Even if the brand names were not integrated into their design, people's could recognize and name the brands"

Volkswagen logo is well designed and it is basically from Germany. The car is very comfortable

"Nike - Just Do It

Coca Cola - The Taste of Happiness

Swiggy - Swiggy karo, phir jo chahe Karo!

These taglines and logos are easy to remember and are attractive. "

Study Notes :

Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers' emotional, mental, and behavioral responses. Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry, and economics.

What do you mean by consumer behavior?

Consumer behavior is the study of individuals and organizations and how they select and use products and services. It is mainly concerned with psychology, motivations, and behavior. ... The behavior of consumers while researching and shopping.

What is an example of consumer behavior?

Consumer behavior or consumer buying behavior are all the aspects that affect consumers' search, selection, and purchase of products. We can use the term for the purchases of services too. An example of a new trend developing in society is children's influence on their parents' purchases. ..

The factors which influence consumer behavior

  • Psychological (motivation, perception, learning, beliefs and attitudes)

  • Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)

  • Social (reference groups, family, roles and status)

  • Cultural (culture, subculture, social class system).

What are the main principles of consumer Behavior?

Consumer behavior is the study of what influences individuals and organizations to purchase certain products and support certain brands. The six universal principles of persuasion are reciprocity, commitment, pack mentality, authority, liking and scarcity

Following are the most common five types of consumers in marketing.

  1. Loyal Customers. Loyal customers make up the bedrock of any business. ...

  2. Impulse Shoppers. Impulse shoppers are those simply browsing products and services with no specific purchasing goal in place.

  3. Bargain Hunters.

  4. Wandering Consumers.

  5. Need-Based Customers.

What are the four main influences on consumer Behavior?

There are four psychological factors that influence consumer behavior : Motivation, perception, learning, and attitude or belief system.

5 Essential Steps in the Consumer Buying Process

Stage 1: Problem Recognition.

Stage 2: Information Gathering.

Stage 3: Evaluating Solutions.

Stage 4: Purchase Phase.

Stage 5: The Post-Purchase Phase.

Lakshminarasimman V Rao | Corporate Neeti Consulting | Mysuru

All data above is a combination of data from Internet, purpose of this doc is for research and education only

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