04 JSS -DM303 : Web Analytics-BL01M02-Day04-13Oct20

Updated: Oct 13, 2020

Agenda - What are containers, Tags, Triggers, Data, Metadata, Keywords, Crawl Module 2: Key Metrics, Behavior Analysis


What are the metrics?

Metrics are measures of quantitative assessment commonly used for comparing, and tracking performance. Metrics are the management tool used in a variety of scenarios. Metrics are heavily relied on in the financial analysis of companies by both internal managers and external stakeholders.


What are the Most Important Financial KPIs That Inform Business Strategy?

  1. Revenue Growth. Sales growth is one of the most basic barometers of success for any business. .

  2. Income Sources. .

  3. Revenue Concentration.

  4. Profitability Over Time.

  5. Working Capital.


What are metrics in digital marketing?

Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. Digital marketing teams use a number of tools to promote their services and products, and tracking the results can often be time consuming and difficult.


The top metrics for modern marketing teams:

  1. Marketing Qualified Leads (MQL)

  2. Sales Qualified Leads (SQL)

  3. Funnel Conversion Rates.

  4. Brand awareness.

  5. Customer engagement.

  6. Marketing spend per customer.

  7. Return on marketing investment.

  8. Lifetime value of a customer (LTV)


What is KPI in digital marketing?

Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. ... KPIs are a useful way for Digital Marketers to set expectations and prove that their work is having a positive impact.


There are five main categories of marketing KPIs:

  1. Lead generation.

  2. Website & traffic metrics.

  3. SEO optimization.

  4. Paid advertising.

  5. Social media tracking.


5 Critical Marketing Metrics to Follow

  1. ROI (Return on Investment). ROI is the most common formula and probably the easiest to understand.

  2. CPA (Cost Per Action). CPA is referred to as Cost Per Acquisition, Pay Per Action or Cost Per Action. .

  3. ROAS (Return On Advertising Spend). .

  4. CLV (Customer Lifetime Value). ...

  5. Customer Retention Rate.

Case Study on Digital Marketing : Metrics

You are the Digital marketing manager of Shell Company, which is involved in manufacturing of Soya based products. The product is seasonal. the company has decided to sell direct to customer through online sales. However there exists a separate business of Residual manufacturing with Cattle feed is purchase directly by farmers.

The online campaign of "SoyMother" energy drink needs a dedicated resource. you have got profile of three candidates, on interview, got the info as follows

A Salary 10,000 clicks 25000

B Salary 5,000 Clicks 15000

C Salary25,000 clicks 75,000

Consultant D - no minimum payout Rs 5 per click, confirmed order of 10,000 clicks

the business is for time being slow due to Covid, which the company expects for next few months. The gross margin the company is making is Rs 100 per Click.

which of the resource you will recommend to be recruited by your company, give your comments why?




Lakshminarasimman V Rao | Corporate Neeti Consulting | Mysuru

corporateneeti.com

All data above is a combination of data from Internet, purpose of this doc is for research and education only

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