AFMI -SCM -BL01M01-Day03-16Oct20
What are the various forms of Customer Service
Strategies - Customer Service policies and Integrated Logistics Management, logistics
Integrated Logistics Management
It is a technique which utilizes various sources and channels to meet the customer demand in time.
Name few objectives of Integrated Logistics Management
Rapid response
Minimum variance
Minimum inventory
Movement support consolidation
Life cycle support
Various forms of Customer Service - billing support - credit terms adjustments - delivery guarantee/ earlier delivery - prompt support/ congenial support - data on product - installation and service support
Name few Advantages of Integrated logistics Management
Improve Customer Service
Visibility and control of orders
Service Reliability
Exception management
proactive response
Cost Savings
Creation of synergies and load optimization
effective utilization of logistical resources
Standardize logistics flow
integration of IT Systems and efficiency
uniform KPI and system integration
List down the order management functions - receive order - enter order- manual/electronic - Verify and check the order for accuracy - check the credit - check inventory availability - process back order - acknowledge order - modify order - suspend order - check pricing and promotion - identify shipping point - generate picking documents - originate shipment - inquire order status - Deliver order - measure service level - measure quality of service - identify taxes to be levied and paid - check insurance FOB details
Review Questions
What according to you is the importance of integrated Logistics Management in Today's Covid Era?
List down the advantages of online Cloud based logistics Management Solution.
Class Discussion Notes
What do you think about the Strategy used by Eureka Forbes for their products - water purifier and vacuum cleaners.
Responses
It uses competitive pricing strategy in it's marketing mix to gain market share.Also they include their after sales service cost within the price of product quoted
"They use the push strategy for the increase of sales.I think it motivates the staff to work better indirectly increasing the sales of the company
Pretty good approach according to my knowledge "
Water purifier
Eureka frobe uses a competitive pricing strategy in its marketing
By providing good quality of water customer reviews or experience
The products are good....as in our home we have both the mentioned products above.....the demo and all is good....but for maintenance the company doesnt help they don't care after the delivery of products
Asking customers for a free demo really makes the product more popular in the market
Best one
Seller will be more intrested to advertize the product n sell it
Strategic approach adopted by eureka Forbes to stand strongly in competitive water purifire market
This strategy used to approach has helped the company improve its critical numbers.
Educate customer about the product
It is a multi purpose home cleaner for cleaning floor,wood and carpets in wide range
Door to door selling .
Advertising technologies and marketing strategy
Strategies used by eureka forbs is to stay strong in competitive market of water purifier.
The strategy applied by company to boost there marketing and the quality of their products .
Marketing strategy helps companies achive business goals
Used to push the selling of the products in a great way towards customers
Sales of products at affordable price compare to others
Advertisement
sell there products at affordable price for customers
give insensitives to the agents/sales person helps in motivating them for reaching the target and helps company to get more sales
Affordable price
What Brand you feel has reached out the the remotest corner of the country.
Responses
Royal Enfield
India
Pure it
Consumer satisfaction
Adidas,nike, Haldiram.
Aqua purifier
Jio
Coca-Cola
Airtel network
Jio
Upgrade
Nestle
Puma
Britania
Nestle
India
Jio network because it reached every remote place so
Star india
Amul
India
Nestle
Jio, parle
Amazon i think reached out thr every corner of the country beause there service is better day by day to provide each product at every corner of the country .
Jio network
JIO, Adidas, Nestle
Jio
Parle
Lifebuoy
Lakshminarasimman V Rao | SCM | Corporate Neeti Consulting | Mysuru
corporateneeti.com
All data above is a combination of data from Internet, purpose of this doc is for research and education only and responses received from Class students and interaction.