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LG22 Email Strategies

LG22 JSS -DM305 Lead Generation-BL02M08 -Day22-04Jan21 D22

BL02M08 BL02 M08 Module 8 : Email Campaigns

Module 8 : Email Campaign

email campaign strategy

1. Effectiveness of Email Campaign

2. Email As Strategic Tool for better ROI on investment. Limitations of Email Campaign

3. Unblocking your corporate Email ID from SPAM

4. Creating a brand conciousness in Email builder.

5. Class Assignment - Creating a Brand Success Story email Campaingn


1, How a Transactional email can be used as promotional Campaign?

2. How a "Wish List" is used for a Email Campaign. What are the various promotions that can be used for this strategy

3. Discuss the importance of using your corporate email ID for using mail Campaign

4. M/s FeelGood Paper Products want to promote their Marriage Card line of Products online. The visitors can view different formats and models and purchase the card and services for print. they can create their wish list and FPP will create online sample for the final confirmation. 60% of the wishlist box is unattended or visitor does not take to next stage. what are the possible reasons? If you are to create an automated email campaign what will be the keypoints you will consider?

5 strategies for better email marketing campaigns

  1. Personalize your messages. When we say personalized email marketing, we don't mean that you send an individual email to every single subscriber. ...

  2. Segment your subscribers. ...

  3. Send mobile friendly emails. ...

  4. Test copy, design and buttons. ...

  5. Automate email campaigns when possible.

What does every email marketing strategy need?

It needs data about your audience's behavior, habits, and needs. Based on that data, you'll list communication touchpoints that email marketing can cover. For instance, you may need automated welcome emails to improve onboarding or abandoned cart emails to coax users to return and complete their purchase. At last, your strategy needs a reliable bulk email service, like SendPulse. Using SendPulse, you will have all the necessary email marketing tools at hand, including email automation, email list management, segmentation, and personalization for free.

What does a good email marketing strategy look like?

It should be well-structured and detailed. Create it on paper, in Google Docs, or use specialized mind-mapping tools. Note that the size of your strategy depends on your business, meaning that a small business may only need to automate one or two communication touchpoints using emails to really see the difference.

Email Marketing Campaign

An email marketing campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose. These specific purposes or calls-to-action (CTAs) can include the following: download a white paper, sign up for a webinar, or make a purchase.

Why do email campaigns?

The most obvious way that email marketing helps provide a positive ROI for small businesses is by helping to increase revenue. Email allows you to reach a wide and willing audience while also keeping costs relatively low, leading to positive revenues. Email drives more traffic to your company website

First, let's take a look at all the steps that are part of the email campaign process.

  1. Identify the need for an email.

  2. Document this campaign's requirements.

  3. Draft email copy and find artwork.

  4. Add copy and art to template.

  5. Set up tracking and add to email.

  6. Test your email and make edits.

  7. Complete the email checklist.

What are the 4 types of marketing emails?

  1. Information Emails. ...

  2. Digital Newsletter. ...

  3. Product Update. ...

  4. Transactional Emails.

Types Of Email Marketing You Should Be Sending

Welcome Emails. Initial contact with prospects typically finds them unready to do business. ...

  1. Email Newsletters. ...

  2. Dedicated Emails. ...

  3. Lead Nurturing Emails. ...

  4. Sponsorship Emails. ...

  5. Transactional Emails. ...

  6. Re-Engagement Emails. ...

  7. Brand Story Emails.

Targets the biggest revenue generating opportunities by implementing the highest ROI email campaigns first.

Uses triggered lifecycle emails to contact customers at each stage of the customer lifecycle to maximize customer lifetime value.

Employs offers only in situations where they are most profitable.

Markets aggressively without annoying customers with excessive contact.

The strategist will also help you manage the members of your email marketing team who are more focused on the components of a good email.


Class Discussion

What the main benefit of email Campaign? (write in not less than 50 words)

Teacher's note - The benefits of the email campaign is

  1. mainly less cost,

  2. use of limited resources,

  3. good RoI,

  4. Ease of operations,

  5. can be personalized for target audience, used for reminders (of transactions, wishlist, repurchase, re-order, forgot to clicks_)

  6. Reach

Students Response -

  1. Helps in reaching large group of people with short span of time

  2. Can creat awareness about upcoming offers and deals

  3. Reach an already engaged audience. Deliver targeted messages. Drive revenue. Easy to get started. Easy to measure. Easy to share. Reach a global audience

  4. Low cost, reach ready audience, deliver target messages, easy to start, measure and share, reach Audience globally

  5. It will help in brand awareness, saves cost, drives more revenue, targets the right audience and its easy to measure. People can even share it with others thus making it reach more.

  6. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels. Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.

  7. Email Campaigns main benefit is that we can send a customised message to all our customers and have a more personal one to one conversation

  8. 1. Cost effective 2. Personalisation 3. Time save 4.easy to share

  9. Low cost, easy to get started and also easy to measure and all has a global reach

  10. Email Campaign can be used by marketers to reach large number of people. Also Email Campaign helps save marketing costs and budget. Email Campaign is regarded as one of most cost effective campaign among all types of marketing campaigns.

  11. Helps to engage customer, helps to send regular update of products and services, offers and discount , can track the open rate and engagement rate with the email, can track the result of email campaign very easily and develop a strategy to overcome problm if any, sending regular mails can keep customer engaged and we can receive proper review and Feedback and improve according to that

  12. .Easy to reach, easily we can target the customer, low cost, we can measure and we can share the information to the customers

  13. It often provides higher conversation rate than other marketing tactics

  14. 1. Increase customer loyalty and profitability. 2. Improving tracking and feedback. 3. Maximize your marketing ROI. 4. Less time taking.

  15. Email campaign helps you to get to know your customer better and you get their contact list and it’s easier to keep in touch with them and check about how often they’ve made a purchase and customise the messages to them and it’s easier to reach larger market with same message but personalized msgs

  16. Email marketing major advantage is its lower cost budget and it is easy to measure and it is easy to share .it drives more traffic to website

  17. Main benefits of email campaign are its is low cost and it is easy to get started. In email campaign we reach global customer and easy to share the content with targeted audience..

  18. Can target particular person, Budget of email campaign is low ,Can contact customer who were interested in our products or services ,Can easily keep track on our campaign

  19. New product launch

  20. To generate leads, to create awarness about company, products or services. To provide information about new and existing products of the company. To get fast feedback for any quries and to engage the customers for long time

  21. now a days email is necessary for every one so we can reach to the customer and target them for our product or service

  22. Low cost,easy to do,we can get lots of customers,easy accessibility

  23. Email campaign helps to build the brand , it helps send the right emails to right people at the right time, it helps to generate more traffic on website and improve seo, email campaign helps to obtain the customer feedback, with email campaign we can communicate easily with the audience.

  24. Cost- effective - the costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs. Permission-based - your marketing list will be made up of people who have actively chosen to receive email communications from you. Customers who are genuinely interested in your products and/or services are more likely to engage with your business. Flexible design - you can send plain text, graphics or attach files - whichever suits your message best. A choice of design options gives you scope to convey your business branding. Scalable - email marketing can be used to reach large audiences or smaller targeted lists.

Lakshminarasimman V Rao | 305 LEAD GENERATION |Digital Marketing| Study notes | Study Material | MBA | Corporate Neeti Consulting | Mysuru

All data above is a combination of data from Internet, purpose of this doc is for research and education only and responses received from Class students and interaction.

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